50m is a fashion concept offering a new retail experience for both designer and customer. Devoted to supporting and showcasing emerging designers, providing them a platform to sell and present their collections.
The store is a contemporary reference to the seminal Kensington Market, an indoor market well-known for the unusual and alternative which provided a space for fashion brands, talent and subcultures to sell their collections from the 1960s-1990s.
In keeping with its initial inspiration, 50m is also an events and exhibitions space that features a café and in-house bar. The store aims to create a community for both customers and designers, presenting an ever-evolving shopping experience. The space holds a special events programme of talks, workshops and performance hosted by creatives from all fields.
Visit the shop to see and try CONGREGATION’s last collection
50m, Eccleston Yards - 21 Eccleston Place, Belgravia - SW1W 9NF
SWIM XYZ IS A CONCEPT STORE FOUNDED IN LONDON WITH A PROGRESSIVE, GLOBAL VISION CENTRED AROUND TRANS-SEASONALITY AND TRANSPARENCY. WE CURATE DIRECTIONAL CONTEMPORARY FASHION, LIFESTYLE PRODUCT AND MUSIC.
STYLE SHOULD NOT BE DEFINED OR INHIBITED BY A SINGULAR POINT IN TIME. THE LIFESPAN OF A DESIGN CAN BE CIRCULAR, BOTH FOR THE INDIVIDUAL AND THE ENVIRONMENT. SO WE ENCOURAGE DESIGNERS TO WORK TO THEIR OWN RHYTHMS AND CYCLES, AND PRESENT THEIR COLLECTIONS IN A CROSS SECTION OF PAST, PRESENT AND FUTURE.
COMING SOON = CONGREGATION x SWIM XYZ POP UP SHOP
23 - 28 April 2019 - 265 WELL STREET HACKNEYLONDON E9 6RG During the Fashion Revolution week SwimXYZ is invited CONGREGATION to join their pop up store along with other ethical brands and Higher Studio renting company.