EXPERIMENTAL CONCEPT STORE
FOR EMERGING DESIGNERS
Conceived as a solution to sky-high shop rents in London, 50m offers talent of the future a place to spotlight their work in one of London’s most sought-after postcodes in return for an affordable monthly fee.
For shoppers, 50m provides access to some of the most exciting up-and-coming and radical fashion designers in London, with the benefit of knowing that the designers are receiving a fairer deal.
“The fashion industry is a difficult industry to survive in and London rents mean the dream of having a shop is disappearing out of reach to everyone but the wealthy, leaving great British talent behind. Every year, hundreds of talented young designers graduate in London alone and many remain at the whim of the fashion industry, often getting priced out of the city.
50m will offer an affordable space in a luxury area for young talent to sell and present their collections all year round and, in turn, creating a community and social space in which designers can share their experiences and support one another. 50m exists to radically change the balance of power between shops and designers and create a store where people don’t simply consume stuff but can meet designers, hang out with friends, cooperate and collaborate.”
Paul Smyth, Co-founder of Something & Son
21 Eccleston Place
Belgravia SW1W 9NF